Julie Basque: Standing by.
Krista Schlumpberger: I like your background, Jorle. Nice.
Julie Basque: Thank you.
Krista Schlumpberger: I spread
Julie Basque: so I'm wondering if there's a setting where it should just show you, and hmm!
Julie Basque: Alright!
Julie Basque: Looks like we've got people trickling in, so I will
Julie Basque: go ahead and
Julie Basque: say Good morning. Good day to everyone. Thanks so much for joining us. We've got some people just trickling in now, so we'll give it just a few minutes before we get started.
Julie Basque: We're going to be going over a bunch of content, and how we can keep up with the demands for generating amazing content and standing out with your brand and increasing brand engagement to day.
Julie Basque: so we'll just give it a few, a few more minutes before we jump and dive right in. I'm Julie Bask. I'm with Las Rev. The organization that's putting on this webinar.
Julie Basque: And if you like what you see in here today, great news, we'll be sharing a bunch more. Throughout the second half of 2023.
Julie Basque: We look forward to your questions. So at the bottom corner of your Q. And A, you'll see a Q&A button, please use it. I'll be monitoring that throughout today's presentation that will be given by Brad Taylor.
Julie Basque: and for those of you who don't know Brad Brad's the Co. Founder of Las. Rev. He's got 18 years experience, seeing experience working with many B 2 B Sas
Julie Basque: organizations and standing up. Amazing marketing sites with the last Rev. Team. He has a longstanding role at optimizely and many other organizations which you see here on the screen. And he'll be running today's presentation. So with that, I'll pass it to you, Brett.
Brad Taylor: Excellent! Thank you so much, Julie, and excited to see so many people excited about generative AI. So we've been using AI here at last. Rev, with our customers for lots of different use cases. And today we're gonna talk about one of the ones that we've been really excited about, which is in digital marketing and content generation.
So today, we're going to be talking about how you can use generative AI to do your SEO and keyword research. We're also going to talk about how you can make the content unique to your brand and your writing style.
Brad Taylor: We're also going to talk about some different strategies for finding linking opportunities, both internal and external.
Brad Taylor: How you can use it to really critique your content and make yourself a better writer as well as image generation and as well, and creating hyper personalized targeted campaigns and then at the end, we're gonna talk about how real customers are using this to create
Brad Taylor: content at scale using bond bulk, content analysis and generation.
Brad Taylor: So for those who don't know. Last. Rev, we're a full Service digital marketing agency that specializes in web development, AI and automation. And really, you're we're you're one stop shop for everything digital. And
Brad Taylor: we're trusted by some of the largest companies in the world to really host, manage and support their mission critical apps.
Brad Taylor: So before I really dig into, you know how we're using AI and how our customers are U using AI, I think it's very important for us to kind of set a baseline about what AI is capable of. What are some things you should probably watch out for. So, first and foremost.
Brad Taylor: the strengths of AI are its task automation. Everyone has day-to-day tasks. Everyone has things that can be automatable and repeatable, so it can free up your time to be more creative.
Brad Taylor: There's also data analysis. AI is very good at taking large amounts of data and contextualizing it, summarizing it, categorizing it. And and really, things that used to take months or even years can now be done in seconds.
Brad Taylor: Also, personalization at scale.
Brad Taylor: When I was at optimizely and we rolled out our personalization product, one of the biggest bottlenecks to create true personalization was how much content you had to create now with generative AI, you can now create hypertargeted personalized experiences and do it at scale, and you don't have to be one of the biggest brands in the in the world to be able to do it
Brad Taylor: also. AI is very good at micro tasks a lot of times people ask it to do too broad of a task, and instead, if you break down your tasks into much smaller individual jobs. It excels in this area
Brad Taylor: and also brainstorming ideas. One of the ways that I usually use it is, give me 5 different variations. Give me, you know. Help me think through this problem. Give me ideas about how I can work through this. These are all great strengths that AI can bring you in your day-to-day world.
Brad Taylor: But there are some weaknesses. First, contextual misunderstandings. Chachi Pt. Other AI tools they don't know about you. They don't know about your organization. They don't know
who you are, what your brand voice is, what your organization actually does.
Brad Taylor: And we're going to actually talk about how you can help get over this weakness here in a little bit.
Brad Taylor: also hallucinations. We've all heard about them. AI can just
Brad Taylor: make stuff up
and make it up confidently. So it's very important that when you are using AI that you're really checking it and double checking it for factual information.
Brad Taylor: Also, it doesn't really have a lot of emotional nuance, especially with tools like Chachi, Pt, it's been trained on very generic data sets, so it may sound kind of robotic. It may sound, you know, not human like, and we're going to go over how we can, you know, make that sound much more like you.
Brad Taylor: There's also a risk of over reliance. You don't want to over. Rely on AI. AI is not a end. All thing. I know that there's been a lot of talk of AI taking jobs, but at the end of the day it does truly lack true creativity. All the novel ideas, the breakthroughs, the and things like that. Those are still gonna be done by humans, only aided by AI in the future.
Brad Taylor: So
Brad Taylor: let's start by talking about one of very, a very common use case that content marketers have to do almost every day, that is, write a blog post, so you may be tempted to just open up chat, Gpt, and say, write me a thousand word blog post on digital bargaining. Best practices.
Brad Taylor: However, I really urge you not to do this, as I mentioned before AI is very good at doing micro tasks. So how can we take this common task and break it up into manageable areas that AI can really excel at.
Brad Taylor: Well.
Brad Taylor: this is the process that we use for our clients, and we use here at last, Rev. To write every single blog post. So the first thing that we do is our keyword research and target audience analysis. This is going to give us a list of topics that we can then write about.
Brad Taylor: Then, once we have this list, we go through the standard blog writing process. We outline the blog, we do our research and data collection. We then write each of the blog sections. We then write a, you know, engaging intro and a good call to action conclusion.
Brad Taylor: We then insert our media into the blog, as well as creating all those internal and external links for that SEO juice. We then proofread and edit it, so that we make sure that everything's factual, and also follows our brand guidelines and voice. And then finally, we publish it to the website.
Brad Taylor: Now, that's a lot of work for every single blog post. And in today's world you can't just write one blog post about a topic. You need hundreds of blog posts, and that becomes a lot of work just to write them. But the first thing you might be asking yourself is, How do I even come up with all of the ideas to write about? Well.
Brad Taylor: one of the first things that we do when we sit down with a client is, we open up Google. So for instance, here, I just Googled AI services. And one of the best tools that you can use is the people also ask area of Google, when you scroll down, there's always that people are also asking.
Brad Taylor: These are real questions that people are asking about your topic. And you can go multiple levels deep so that you can really find a lot of ideas to write about, so that you're making sure that you're writing about things that people are actually asking about.
Brad Taylor: But that's a lot of manual work.
Brad Taylor: and one of the tools that we use is called SEO Minion. It's a browser extension that works in chrome, and you simply just install it. And then when you're on the Google search results page, you could automatically download. The people also ask Section up to 8 levels deep. And what you'll end up with is something that looks very similar to this. So with AI services, I have almost
Brad Taylor: 600 things that I can write about with a lot of text that you know that what Urls were actually
Brad Taylor: used, and the people also ask.
Brad Taylor: But this is a lot of data to process and go through. Well. this is where you can actually fire up.
Brad Taylor: chat Gp, and use its code interpreter. So don't let code interpreter turn you off from using this very powerful feature. What it allows you to do is upload that Csv file and give you a topical map. So one of the things that I had it do was, Hey, just analyze this and break it up into different areas so that I can start to create my topical authority map.
Brad Taylor: And what it came back with was this kind of parent child relationship. So with SEO, Google wants to know, hey, what are the main topics that you write about? And what are all the children topics that you write about, and then this can help inform how you then link your articles together as you're writing new blog posts. So here
Brad Taylor: we have 3 main topics and the nature of AI applications and uses, and then the economics of AI, and then they all relate to different topics that you can write across
Brad Taylor: across that that one little topic. And this has created about 20 different ideas.
Brad Taylor: That's a lot of blog posts to have to create.
Brad Taylor: And how are you going to do that when everyone's being asked to do more with less? Well, that's why we created answer, AI
Brad Taylor: answer. AI is a platform that we created to really help get over some of those weaknesses that we described earlier. What we can do with answer AI is, we can create and share prompts used for repetitive tasks, like writing outlines and writing the different blogs.
Brad Taylor: We can also create personal and unique responses based off of your brand guidelines, your voice, and everything that is very unique to your and your actual
Brad Taylor: what you're writing about in your topics. We can also do something that
Brad Taylor: many AI tools can't do. And that's integrate with not only your website, but your documents and your Sas solutions as well, so that all of that data that's locked up in different areas can be used in your responses. So if you've written about it before, if you have some knowledge about it. Locked up in
Brad Taylor: your internal data, you can now use that as part of answer AI, and also Ansra AI allows you to collaborate with your team members. It's like having an AI assistant there writing along with you.
Brad Taylor: So
Brad Taylor: let's jump right in. So with answer AI, it allows you to come through, and you may recognize it's just it looks like A chatbot similar to what you'd see with chat gpt with a few very important changes. First is
Brad Taylor: your data sources. So as you can see here on this one, I've already indexed the answer.ai and lastrev.com. Also our answer AI investor deck and everything that I've written about it. If I wanted to add other sources I can over here.
Brad Taylor: so I can add my plain text. I can upload other Pdfs, I can include our confluence or Wiki pages. Maybe I wanna analyze some Jira tickets. Or maybe even some Youtube videos. These are all data sources that I can use when creating my blogs when I'm wanting to create responses.
Brad Taylor: So now that I have my selected sources in here.
Brad Taylor: let's get started with creating a topical list of ideas that we can write about. So
Brad Taylor: one of the other things that we have here what are called sidekicks. Sidekicks are essentially saved prompts that you can use to
Brad Taylor: automate just day-to-day tasks that you have to use every single day, and we're going to go over a lot of these to
Brad Taylor: for it. All of these have been specifically set up and trained, based off how we, as last Rev. Want to use these topics, or use these sidekicks. So one of the very first things that I do with our clients, when
Brad Taylor: when figuring out how many blog posts, and what are all the different blog posts? Because, remember, you need hundreds, not just a few is I first start with the SEO relevant topics. So let's talk one about AI document
Brad Taylor: processing.
Brad Taylor: And what this is going to do
Brad Taylor: is it's gonna give me a lot of different ideas that are both relevant to AI document processing, but also things that might be similar along the way. So it's given me 20 different items. So, for instance, text extraction, sentiment, analysis, automated document classification.
Brad Taylor: So this one topic here, I now have 20 different relevant topics.
Brad Taylor: Now, what if I wanted to actually take one of these?
Brad Taylor: And I want to actually create. Now, the which which blogs I want to create, I can simply just copy one of these, for instance, automated document classification using AI and I can use this next sidekick, which is SEO search, intent topics.
Brad Taylor: I paste this one in here, and what this is going to do is it's going to actually give me 10 different ideas that I can write on this one topic
Brad Taylor: based off of different search intent. So
Brad Taylor: benefits of automated document classification. How do. AI improves it, choosing the right.
Brad Taylor: So these are all showing different search, intent from research and analysis, to purchasing to everything in between. This has now given me with just this 1 10 ideas based off of the one idea I had above. If I did this for each one, I had have 200 blog posts that I can now write
Brad Taylor: on the one topic, AI and document processing.
Brad Taylor: So now that I have my long list of topics that I need to write about. Let's choose one and go through that process together.
Brad Taylor: So the first thing I'm going to do, let's just choose this one implementing automated document, classification and business. So the first thing that I always like to do is start off with a really good outline. So we have this one here. The blog outline expert Airsidekick.
Brad Taylor: And we simply just put this in here and this side kick has been specifically trained and optimized so that it'll give me a nice description. It'll also go through, and
Brad Taylor: it will. As you can see, it's starting to also use some of the things that we've both written on last Rev. And an answer. AI. To help inform how the structure and flow of this blog post will go.
Brad Taylor: As you can see, it gives an introduction. It gives some of the benefits it's going through some of the the real world use cases, and it's going through and carrying the conclusion.
Brad Taylor: It'll then start with the introduction.
Brad Taylor: I can now look at this and it say, you know what? This looks like a good outline. I wanna start using this for my blog creation, or I could continue here, and I can ask it. Asked me, would you like to add or remove any data points? If I wanted to. I could simply ask it, and it'll redo the outline. But
Brad Taylor: I think this is pretty good. So I'm going to go ahead and choose this section here.
Brad Taylor: Now we get into the meat of the blog, and this is where I can go to the blog section. Creator. I simply just choose it.
Brad Taylor: Add a section. And what this does is it's going to use the content that I've written in other places
Brad Taylor: for my research and analysis. Maybe other web pages. Maybe I have other pages that I've liked, and I've saved them as well. You can add any web pages that you own any other on the open web to help inform and do your research and analysis.
Brad Taylor: So it's going through. And it's creating an entire blog. I can go through each one of these and have my first draft. Now, once you have your first draft.
Brad Taylor: and I'm not going to go through every single one of these. But what I typically say is, go through and
you know, copy these over to a word, Doc, cause this is where you'll want to use it as a first draft. You still want to go through fact, check it, make sure it didn't hallucinate. You'll still wanna make sure that.
Brad Taylor: You know, it's it's really covering what you want to cover in in the blog.
Brad Taylor: But once I have here. So this is one that I've written about. AI driven personalization.
Brad Taylor: I can simply go here, and I can now use the blog critic.
Brad Taylor: This is one of the most powerful ways of using AI is to really help upscale your own writing. Do you have blogs that you've written in the past that you wanna see? Hey? How can I make this just a little bit better? I can simply just take that
Brad Taylor: paste it in here, and what this sidekick does is it ensures that it was written in our brand voice and ensures that
Brad Taylor: you know things that I'm looking for was of like overly technical jargon. There's no clear mention of last Rev. And how it fits in there. So I probably want to update that
and then it's gonna give me detailed suggestions
Brad Taylor: about where I can make this blog post better.
Brad Taylor: I historically have never been a great writer, but with using the blog critic, I've really helped to upscale my writing so that and it's really given me a lot of nuance that I usually don't get. I don't know how many times you've asked your friends, your coworkers to review your blog, and it says, Hey, it's great love it
Brad Taylor: this one. It's pretty harsh, because
Brad Taylor: one of the things that I want to show you is
Brad Taylor: how this is working behind the scenes. So
Brad Taylor: I'll go through here, you'll say, Hey, here's the rewrites. I can simply just use them or not depending on what I want to do.
Brad Taylor: But where do you actually set this. And what's the magic that's happening? That's where the sidekick studio comes in.
Brad Taylor: So if I look at
the blog critic, for instance.
Brad Taylor: this is where you can set up your own site, kicks, or you can have last revs. Set them up for you.
Brad Taylor: So this is one that we have. So a side kick is made up of few things. So you have your rules. And persona. This one is, it's a digital marketing expert. I want you to be a harsh critic. I like very harsh feedback. I like it to really kind of nitpick a little bit. I don't use it all the time. But I wanna make sure that it's actually giving me a lot of different suggestions that I can use.
Brad Taylor: Then I go through here and I use user prompt and instructions. And don't let these really throw you off. These are how you can. Actually, these have been set up in the settings from our brand identity overview our brand voice and our core values. It checks that. It's ensuring that all of these are followed.
Brad Taylor: And then I simply just put this blog post in here.
Brad Taylor: and then I have the things that I want to check. So if you wanted to make this your own, maybe you want to check, for you know other
Brad Taylor: things that are unique to you. You can now use this sidekick and make it your own.
Brad Taylor: Now, where do you set all of these up because it's not just about brand voice or core values. Maybe it's your writing style.
Brad Taylor: Well, with answer, AI, you have an unlimited number of context fields that you can add
Brad Taylor: for your organization or for you as a user. So, for instance, here, I've simply put in. And I've set up all of the core values, the brand voice, the identity you words I don't wanna use like synergy.
Brad Taylor: All of these can be codified so that I can ensure that whether it's me or my assistant or anyone in my organization, we have a consistent output each and every single time.
Brad Taylor: If I wanted to have my user context added in here, I can simply go into the user. And I have things like my blog writing style or my email writing style. Those are 2 different ways that I want to communicate with the outside world. So really, with answer, AI, you're kind of
Brad Taylor: have an unlimited possibilities of the different contexts and the different ways that you can use it.
Brad Taylor: So just to recap, we've used it for relevant topics, your search intent, how you can find and create lists of hundreds, if not thousands, of blogs for you to create.
Brad Taylor: how to create the blog outlines, the section, how to create, critique it. And of course, how you can optimize it for SEO.
Brad Taylor: So
Brad Taylor: one of the other things that has always been a challenge is creating really good and engaging images for your blog posts, and there's a couple different things historically, that you've used. First, you may have a digital team in house that creates all the different blog posts for you. Or now you can use something like mid journey. Mid journey is a generative AI platform that we use to help create really crisp and clean images.
Brad Taylor: But one of the things that's always a challenge for me is, how do you even come up with an image concept for some of these? These.
Brad Taylor: these blog posts, and some things like content modeling, or some of these that are a little bit
Brad Taylor: hard to bring together. Well, there's a sidekick for that.
Brad Taylor: So one of the things that we do is I'll go in here and I'll say, image concept. Reader, I'll just use our example documents, processing.
Brad Taylor: And what this sidekick does is it's going to give me 10 different ideas of images that I could use that can help convey that concept within side of my blog post, and I could do this for each of the different sections of my blog. So, for instance, image of a stack of documents, or an illustration of a computer screen.
Brad Taylor: These are just some ideas that I can use, and you can help to brainstorm. Now, I could either send these ideas off to my digital graphics team. Or I could look on my stock photos.
Brad Taylor: or you can use answer AI, and as well as mid journey to create these for you.
Brad Taylor: But one of the challenges has always been around. How do you create consistent images using generative AI platforms? That's where answer AI comes in. So, for instance, here I want to create a stack of document. Or let's say.
Brad Taylor: let's graphic of a document by a future scanner.
Brad Taylor: I have a mid journey image prompt that I use. And this is really important, because
Brad Taylor: tools like mid journey and other image prompts. It's a little bit different of how and what styles you can use because you can use photography styles. You can use colors. You can use a whole multitude of things across your entire when creating these different prompts. And one of the things that I do is I have in my Youtube
Brad Taylor: is, I have a mid journey tips and tricks. And that's how I learned how to use mid journey by just taking the transcript and using answer AI to ask it questions and to create some of these items and to create consistent images. So, for instance, right here I can. I've given 4 image prompts. I can simply just go in here and copy this out
Brad Taylor: now for those who haven't used mid journey mid journey is a program that you can use inside of discord.
Brad Taylor: which is a messaging app.
Brad Taylor: And and if I simply just put in here.
Brad Taylor: I can go and
add this.
Brad Taylor: But there's a few things here is at the end. It's given me.
Brad Taylor: you know, some different tools and some items to make sure that this is aligned with our brand guidelines. So that I get a consistent output. We recently just went through an entire redesign of our own website. And, as you can see by using mid journey, we're able to keep a consistent output across the entire
Brad Taylor: Landscape of our images. So when we put this in here.
Brad Taylor: you'll go. You'll give us 4 images that we can then choose from all we then have to do is go in here. choose one
Brad Taylor: and upscale it. We now have an image that I can now use for my blog, or that blog section.
Brad Taylor: One of the other things that we use it for is web icons. So web icons, when you're doing value props, for instance, on your landing pages is you wanna try to have a consistent
Brad Taylor: experience? This is where as well you can use. Answer AI.
So as I can put in here, let's say I wanna do an. And let's say II document
Brad Taylor: and processing
Brad Taylor: what this is going to do is it's going to give me 4 different ideas for the icons. So once again, how you use the power of AI to both brainstorm ideas and create a consistent output. So let's do
Brad Taylor: this one, which is a threed web icon with an AI chip on top. Let's go into here
Brad Taylor: and simply put this on here
Brad Taylor: so as you can see, when we are going through a lot of these, we can see a nice, consistent icon
lists. Now, sometimes you'll you won't get good responses, and sometimes it takes a little bit.
Brad Taylor: But that's one of the nice things about AI is. You can continue to refine it. And one of the ways that we've been seeing this work in conjunction with your graphics team is to really help you as the marketer get the concept across to your digital graphics team and let them put the final touches on it. And Photoshop, or just create new ones based off of your concept. So it can really help you iterate off of these concepts very quickly.
Brad Taylor: So
Brad Taylor: what some are additional sidekicks that you can use, that you might be wondering about. Well, some of the ones that we use as well are Linkedin ad campaign. So one of the things that is
Brad Taylor: that we always have to do as digital marketers come up with great Linkedin add campaigns. But it's not just the copy. It's not just everything else. So
Brad Taylor: what we want to do here is really refine our personalization and targeted strategies. Now, with unlimited ability to create
Brad Taylor: content gives us the power to create very, very small micro personas. So, for instance, this is going through. It's giving me the campaign idea, the target personas, the ad copy.
Brad Taylor: the image concept. And it's going through and say, Hey, what are some specific details? This one is built so that I can help iterate through it. So if I just wanted to go and say more about the target audience
Brad Taylor: Their pain points are long
Brad Taylor: times to analyze documents, right? Because analyzing thousands of documents can take, you know, weeks, months, sometimes even years, which is really what AI is very good at.
Brad Taylor: And what this is gonna do is it's gonna revise this for you. So as you can see, it gave me specific job titles. It gave me skills which locations, the industries I should target which linkedin groups I should target as well, and it gave me some ad copy that I can use.
Brad Taylor: and some different image concepts to help convey my message.
Brad Taylor: And also it'll continue to give me suggestions and ask me questions. It will keep doing this so that you can really refine it. So instead of having
Brad Taylor: campaigns that are targeting thousands, you have campaigns that are targeting hundreds. So just like it's not enough to write one blog post. It's just not enough to write. Run one campaign, run
Brad Taylor: hundreds of micro-targeted campaigns across your entire ecosystem.
Brad Taylor: and then, finally.
Brad Taylor: one of the things that we've been working on is, you know, once you have this content, once you have it, how do you actually publish this to the web.
Brad Taylor: Well, this is where our contentful publisher, for those who don't know about contentful contentful is a headless cms that we use to boast. Ho! Both host our marketing websites, and we use in many of the enterprise marketing websites out there, and we love the headless nature of it because it allows us to do things like this.
Brad Taylor: And this is a this is a new one that we have coming up here, so we'll see and make sure. But this is help to even reduce the amount of time it takes sometimes to just get it into the, as you can see here it created it. It's given me a nice little image as well. And now I can go here
Brad Taylor: and open this up. and now I can go in, and O welcome back!
Brad Taylor: And now I've created this in consentful where I can actually go through and start using this with our live editor and start
Brad Taylor: adding this into content and publish this. So this is something that we're really excited about rolling out to our enterprise customers.
Brad Taylor: And while we've talked a lot about sidekicks for digital marketing and writing blogs. There's also a sidekick, really for everyone. The the nature of answer AI is that you can really create it to
Brad Taylor: do whatever your job. Tasks are in a lot of different areas from leadership to sales to one of the ways that I use. It is when we get a new contract. What are the things that I need to really look out for? So I don't have to pay an exorbitant amount on legal fees just to read a document.
Brad Taylor: These are diff, different ways that people are using it
Brad Taylor: around and using sidekicks today.
Brad Taylor: So how do you get started? Well, today there are 2 ways. One, you can just go to the answer AI. You can sign up and start uploading Pdfs indexing web pages and start writing blogs and creating your sidekicks yourself.
Brad Taylor: But
Brad Taylor: setting all this up and creating the right prompts and everything, and integrating your data, does take a little bit of work. So that's where we can help.
Brad Taylor: So with our enterprise clients, we can come in and we can integrate your data sources. So do you want data sources, from notion, from from dropbox, from drive, or maybe even salesforce. Where is your information located that you want to start chatting with?
Brad Taylor: Then, once we have your integr your data sources integrated.
Brad Taylor: We also make sure that it's secure. So last, Rev. Is sock 2 certified but for an added sense of protection, we can actually deploy. Answer AI inside of your own infrastructure, so that you know you're not giving all your private data to to a different company. You can make sure that all of it stays within the systems that you can control.
Brad Taylor: So our second step is to really personalize this. This is where we work with you to do, to understand your brand voice your guidelines. Do you already have those defined great? We can help build these into your process so that all the responses are unique to you.
Brad Taylor: Then we create the AI sidekicks for you and your team, the sidekicks that I just showed here, both from the community and you can use them today. But we can really help you craft the right sidekicks. Prompt engineering can be complex. It takes a lot of iteration and a lot of trial and error. And that's where we can really help step in and help you get started immediately.
Brad Taylor: So we've talked a lot about, you know. Answer AI, and and how it's benefiting on a one off basis. But what about when you wanna do large amounts of data well, over the past 8 months. We've been really helping a lot of different companies do that.
Brad Taylor: And that is so. We've helped
Brad Taylor: a financial company analyzed 2,000 blog posts to ensure that sec regulations are followed. We also helped a company
really go through their wiki and deduplicate and categorize almost 40,000 wiki pages, and we worked with the university to do academic papers to categorize them into different subject areas. We've worked with e-commerce cl customers to over gauge overall sentiment analysis, and, you know, optimize their product descriptions for search engines
Brad Taylor: and for knowledge bases. And we helped identify the question and answer pairs on their forums to identify areas where there may be gaps in the knowledge base and then used. Answer AI to help write those articles. So there's lots of different use cases even outside of answer. AI, that last Rev can help you with.
Brad Taylor: So I really appreciate it, and I'll go ahead and open it up for questions.
Julie Basque: Thanks, Brad, thanks so much. We do have a few questions. I'll start with. Admir Admir asks that you mentioned the blog critic.
Julie Basque: Can you show me the criteria again, and what the blog critic actually does.
Brad Taylor: Sure, yeah. So on the blog critics. So this is like, I said, just one of the sidekicks that are on here. But when you're in the sidekick studio.
Brad Taylor: what it is, so
Brad Taylor: it first gives it a rules and persona. So every single sidekick you want to do you want to give it, hey? What are the rules you want it to abide by? And what's kind of the persona that it takes on. This helps guide the AI to be like, Hey, I'm really focused on this. And it really helps understand the nuance of what you're gonna be asking, or what really, what the what the end user is gonna be asking.
But I can really go in here and I can make it anything I want. So as you saw you know, earlier in the settings, I can add different organizational contacts. Well, as I start typing here, I could say, I don't wanna use these words, or maybe I wanna have the target AI audience.
Brad Taylor: as I add new contacts to the
Brad Taylor: to my settings. I can now use this in conjunction, not only here in the rules and persona, but also in our instructions. So, for instance, if I wanted to check. I want to check
Brad Taylor: or
Brad Taylor: customer use cases. Right? Does this actually have actual customer use cases involved? If not, you know, help me to find other use cases that we've written about to help, maybe insert into this blog. So really, it's about what you're wanting to, you know, critique your blogs on and is really customizable for you.
Julie Basque: Awesome thanks, Brad, and and if that overwhelms you, or if you need help again, we're here to help set that up to your your likings and your requirements. We have another question from Emily. She asks. Where can we add our brand guidelines and Brad? Brand assets again.
Brad Taylor: can you show her that? Yeah. So in the settings when you set it up? It's there's a couple of different areas. So for instance, with the integrations. So all of your assets we can hook up to. You know your documents, your your wiki we also, you know, can hook up to a lot of a growing list of Saas platforms as well.
Brad Taylor: But today, when you sign up, you can upload your plain text and documents, transcripts, things like that.
Brad Taylor: But then, when you go into for contacts that you can then use in those
Brad Taylor: that's in the settings here, we can add different organization brand core values. And at the bottom here, if I wanted to add a new field and say,
Brad Taylor: you know, use these words.
Brad Taylor: always use these words as much as possible.
Brad Taylor: and I could just add a list of words that I wanted to add here, and I can simply just save this. And now I can use this in my prompts. And I can do this for both the organization.
Brad Taylor: And that's nice. Because as as a organization leader. I can now say, Hey, these are items that I always wanna make sure followed. So I can make sure that my critic is always looking for that can make sure that all the output is always looking for that.
Brad Taylor: So I'm actually more in line, or gonna I'm can be more confident that what's being output, no matter who's doing it, is aligned with with those goals, and also gives me the ability to. If we wanted to go through a rebrand and say, Hey, we wanna write in a different style. It gives me one place to change it as opposed to having meetings or understanding, like, you know, trying to say, Hey, we're all seeing this now.
Brad Taylor: No, not that. It allows you to kind of just change it in one place. As you can see, I have different, you know, frameworks use. So I'm also an engineer and developer. So I can. Really, you know, put in, you know, hey? Things that I don't want to use for.
Brad Taylor: You know, like my email writing style. And you know things like that.
Perfect. Thank you. And then I think this app answers part of Margaret's question. But, she writes.
Julie Basque: can I personalize my blogs in an authoritative and leadership style? So I think she understands. You can incorporate your brand, but she wants to write it in so in a particular style, it sounds like.
Brad Taylor: yeah. So that once again. That's kind of just going in here to creating a different email style. You know how you want to write we can help you to to come up with this
one of the we do have a sidekick. Actually, that can help you brainstorm and help you to create what that prompt is
Brad Taylor: but yeah, one of the ways that and I can actually show you that on here is we have something called the prompt generator. Which you can go into and say, I want to
Brad Taylor: create. And a Thor.
Brad Taylor: style prompts. And what this is gonna do is it's going. I didn't even think I spelled that right. It's gonna go through and it's gonna give you a a revised prompt. It's gonna go through here, confidently back, and it's gonna give you suggestions on how you can do it. So this is one of the real good ways that you can use AI is to really help AI to or use these tools to really?
Brad Taylor: clarify what you're trying to ask it. To do
Julie Basque: awesome, that's great. And then I did see a few people join late, so not to worry. Everyone that attended to day's event will get the replay link and access to to answer a I. You'll also get my information. So what we've noticed with a lot of our customers is that when they sit down with us, and we kind of really
Julie Basque: go over some of the things and fine tune this that it really really helps. It really helps them fine tune, and really leverage the power of AI. So
Julie Basque: thank you so much. All for attending, and please reach out. Or, Brad, I don't know if you have anything else to cover, but always want to to make sure everyone knows to reach out to me if they have questions at julie@lastrev.com.
Brad Taylor: Yeah.
Brad Taylor: yeah, no, thank you. Everyone for attending. And yeah feel free to email myself or Julie, always happy to talk about this. I'm really excited about this this new world
Brad Taylor: that. We're all kind of trying to figure out together. So yeah. thank you for attending, and have a great rest of your day.
Julie Basque: Bye-bye.