Making time for big bets in a growth team

Making time for big bets in a growth team

1. 1. Miriam Thomas and Marco Sousa Making Time for Big Bets in a Growth Team
2. 2. Risky projects don't have to tank your metrics.
3. 3. Classic Facebook on web Classic Workplace on web
4. 4. NEW Facebook on web NEW Workplace on web
5. 5. 2011 Work Groups inside Facebook 2015 Facebook at Work Beta (fork of Facebook) 2016 Workplace (Launch) 2019 Workplace Redesign How Did We Get Here?
6. 6. 0s 60s % bounce 30s Bounce Rate
7. 7. We needed a big bet
8. 8. Come up with ideas
9. 9. Estimate reach vs impact
10. 10. Iteration and experimentation
11. 11. Connect People 20 % Productivity Tool Intranet Leadership comms Not Sure Selection Distribution
12. 12. Identified Bundles Making Company Announcements Broadcast communication from a leader in an organization across the whole team. 1 Managing Projects and Tasks Helping a team track a project. 2 Team Collaboration Helping a team share ideas and connect with each other. 3
13. 13. Show Educational Videos
14. 14. Now Goal Getting There Faster Later Iterative Process BIG BET BIG BET This Year
15. 15. Now Goal Getting There Faster Later Iterative Process BIG BET BIG BET This Year
16. 16. Small Experiments Day
17. 17. Make a Big List of Small Ideas
18. 18. Designers Prep Ideas
19. 19. Build Together as a Team
20. 20. Do Demos and Celebrate
21. 21. Run Experiments and Measure
22. 22. Review Results Together
23. 23. Small Experiments Day Make a Big List of Small Ideas Designers Prep Ideas Build Together as a Team Do Demos and Celebrate Run Experiments and Measure Review Results Together
24. 24. Activity Write down one small thing that could improve the experience for people. Criteria: Buildable in a couple of hours.
25. 25. Share with a neighbor 2 minutes total
26. 26. What do you want to do here?
27. 27. 50% picked a video and were successful
28. 28. The control group was also successful with no video.
29. 29. People who want help and people who want to be left alone.
30. 30. 🥺
31. 31. 🥳➕🥺
32. 32. It's more important to learn from an experiment than to ship it.
33. 33. Give people a choice.
34. 34. Enable progress even if the big ideas fail.
35. 35. Questions Before a Big Bet High Risk and High Reward?Willing to hold ideas loosely?Is there a design ally?
36. 36. Questions During a Big Bet Right Priorities? Need a small experiments day? Culture that rewards learning? Are we building a better experience?
37. 37. Take on a Risky Project Find the Big Issues Fix the Baseline Before Optimizing Make Time for Big Ideas
38. 38. Make big shifts in your product strategy supported by small wins along the way.
39. 39. https://bit.ly/2m1CWWm Template
40. 40. Thank You. miriamthomas@fb.com marcodesousa@fb.com Questions? Resources https://bit.ly/2m1CWWm